Cadenatres: Amor Sin Reserva leads the channel’s original production strategy

Cadenatres seeks to make 8pm its primetime and its new original production Amor Sin Reserva (130×60’) will lead this new phase starting October 6th. This co-production with Corazón Televisión will run through 2015, when Nora (90×60’), a co-production with Televen, will take its place.“A week ago we wrapped our co-production with Corazón Televisión, Amor Sin Reserva (formerly Casa Colorada), led by Fernando Sariñana. It’s a love story by Carolina Rivera, with a realistic plot and teleseries elements that allows us to tell the story in a format different from telenovelas. It will premiere in the 8pm block, where we will showcase our original productions. It is an opportunity to prove ourselves in this time slot and recover what we did with con El Albergue and La Clínica,” said Eric Reid, Cadenatres’ Executive Producer of Fiction.He announced that the 10pm slot would feature acquisitions currently being negotiated, “where we clearly articulate the tone of our content. Our strength is fiction and we’re focusing again on original productions. In the meantime, we’re looking to acquire what we think is the best TV in Latin America and we’ll have it by second quarter of 2015.”Cadenatres currently airs Alias El Mexicano and La Mariposa, co-productions with FOXTelecolombia and RCN, as well as Águila Roja from RTVE.es.